Archives for May 2018

Book Review – How to Direct Market Your Beef by Jan Holder

How to Direct Market Your Beef was a good book to get an overview of how to direct market beef. I found the information to be a little scattered and disorganized, but there was some very important and helpful information I learned. The book definitely gives some good ideas and things to keep in mind.

I found the book to be a little discouraging as it is very honest about the difficulties in direct marketing your beef. However, it is helpful to know the things which are difficult, rather than trying to direct market to certain channels and realize their requirement later. One example of this would be that restaurants want fresh beef. This is a very important piece of information to know for someone interested in marketing to restaurants. It changes your production methods, processing schedule, delivery requirements and more.

Overall, I would recommend reading this book. I would not consider this book comprehensive on the subject. It’s a quick read and has some very valuable information.

Get the Book  Summary

Want the 3 page PDF book summary I created? Our member’s program is only 9.99/month and includes all book summaries, zip files of all the podcasts, helpful pdfs and more. Click here for more information or to signup.

Get this book for Free – Click Here

Thanks for listening to The Farming Podcast.  If you’d like to leave feedback or questions for a future show call our voicemail line at 1-858-208-FARM or email  Have a great day and keep farming!